Posting on Twitter for the first time since July, Rubin, the CEO of device maker Essential, tweeted out images of what looks to be a new, narrow smartphone. He didn’t give its name, a date for when it might be released, or say much about it at all. Instead, he just tweeted out a video and two photographs and indicated that the device would be different from other phones on the market, with an innovative user interface, or UI.Twitter
The new device is long and narrow, shaped something like a candy bar or an iPod nano. It has a bulge on its back for what looks to be a camera and comes in at least four metallic finishes that appear to change colors as the viewing angle changes.
Rubin unveiled the first Essential phone to much fanfare two years ago. Despite the phone’s pedigree, it sold poorly and Essential reportedly cancelled a second model last year and laid off 30% of its staff.
Responding to another Twitter user wondering if Essential was “going to have a second act,” Rubin in April said: “What do you think we’re doing over here? We’re a consumer products company. We engineer cool stuff. Eventually, cool stuff gets launched. You’ll see.”
That tweet was his first since October, when he weighed in on an article The New York Times published detailing how Google had paid him a $90 million severance package after he was accused of coercing a fellow employee at the search giant of performing oral sex. Rubin on Twitter denied the accusation, calling it and other parts of the story “false allegations” that were part of “a smear campaign against him.”
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