The founders of the accelerator, Ad Astra Ventures, are Silvia Mah, executive director of female-focused business accelerator Hera Labs; Allison Long Pettine, a founding partner of investment group Seed San Diego; and Vidya Dinamani, co-founder of Product Rebels, which provides online training and in-person coaching for entrepreneurs.
Applications are open through Jan. 31 at adastra.ventures. Those accepted will be put through a “rigorous pre-program sprint session” on Feb. 12. Selected finalists will be invited to join the 12-week program, slated to launch Feb. 27.
The industry-agnostic program will feature business and leadership coaching, “female-centric” curriculum and semi-customizable elements based on each founder’s ne, the new organization announced Jan. 10.
It plans to give startups funding, curriculum, mentorship and a startup “champion” to be its advocate after the program to help increase revenue and raise additional capital, according to the Ad Astra founders.