Home / Stocks / Lawsuit Feb 2, 2020 6 Ferrari’s Latest Decision Could Potentially Backfire Could its image take a

Lawsuit Feb 2, 2020 6 Ferrari’s Latest Decision Could Potentially Backfire Could its image take a

Ferrari is currently hard at work developing its first-ever SUV, the Purosangue. Although previous CEO Sergio Marchionne once swore the Italian supercar company would never build an SUV on his watch, times change. Marchionne suddenly passed away and the rise of the high-performance SUV segment, currently led by the Lamborghini Urus, is something Ferrari cannot ignore. But according to the Financial Times, an expected legal setback has come up.

It turns out Ferrari Roma-based Purosangue, which means “thoroughbred” or “pure blood” in Italian, has already been trademarked by – go figure – the Purosangue Foundation, a charity that advocates against doping in sports. The foundation sets up training camps for runners in Kenya and also performs health check-ups for the elderly, claims it registered the Purosangue trademark back in 2013 for clothing and other products.

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